Price: $23.99
(as of Apr 01, 2026 05:38:56 UTC – Details)
Product description
Chris Christensen White on White Shampoo has been engineered by professional color experts. White on White is an optic-intensifying treatment within a shampoo – it raises the cuticle layer to deposit violet pigments into the cortex to restore, and correct color, neutralizing yellow tones.
“I use this on my tricolor Rough Collie. It really adds vibrancy and sheen to her coat when compared to other dog shampoos. It enhanced her black and tan in addition to her white markings.”
For best results follow our step-by-step guide 
1. Start with a strand test
First-time user? Carry out a strand test in an inconspicuous area to see how long to leave White on White Shampoo in the coat for the desired result.
2. Wash the coat
Wash the coat to ensure it is clean from dirt and residue before applying the color treatment. We recommend Chris Christensen Clean Start Shampoo.
3. Apply White on White
Apply undiluted directly to the coat. Work into a lather and allow to remain for 2-10 minutes depending on the porosity and texture of the coat.
4. Rinse thoroughly
Rinse thoroughly with warm water and follow with After U Bathe Conditioner, a final rinse solution to add moisture to the coat and seal the cuticle.
Learn about White on White Shampoo
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
Learn about White on White Shampoo from Chris Christensen ambassador Allison Alexander. Allison shows you how to use White on White and discusses why this product is the best choice for enhancing coat color. Allison is a grooming expert and educator who has won over 750 All-Breed Best in Shows.
With over 3,000 5-star ratings, White on White Shampoo is helping thousands of pet owners, professional show handlers, and groomers to accomplish bright, clean, and beautiful coats for their dogs.
How long does White on White Shampoo last?
White On White is semi-permanent color and lasts up to 4 weeks. For best results follow with After U Bathe Rinse to seal the hair cuticle.
How often should I use White on White Shampoo?
If you bathe weekly/every other week, apply every 3 baths. If you bathe monthly or longer, apply every other bath. If you use the products too often it will cause the pigment to build-up in the cuticle and over-correct.
Can this be used on cats?
Yes, you can use this product on cats from 8-weeks and older.
My dog’s coat is not solid white. Can I still use White on White Shampoo?
Yes. It can be used on bi-color, tri-color, merle, piebald, spotted coats, and more. Any coat that has white in it will benefit from White on White Shampoo. Other coat colors will also be enhanced, given them a luscious, rich sheen.
Do I need to dilute this shampoo?
No. It is ready to use straight from the bottle.
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Customer Reviews
4.5 out of 5 stars 4,868
4.8 out of 5 stars 695
4.7 out of 5 stars 612
4.6 out of 5 stars 212
4.6 out of 5 stars 14,538
4.8 out of 5 stars 1,917
4.4 out of 5 stars 3,087
Price
$23.99$23.99
$22.99$22.99
$21.99$21.99
$49.99$49.99
$54.99$54.99
$45.99$45.99
$25.99$25.99
Best for
Whitening, removing yellow
Deep cleaning, clarifying
Removing shampoo residue
Spot-cleaning, touch-ups
Removing undercoat, detangling
Checking work for tangles
Detangling and protecting
Use also for
Brightening all coat colors
Removing buildup, oils, waxes
Reducing drying time
Brightening and whitening
Fluffing, styling and shaping
Finishing touches
Conditioning and finishing
Get best results with
Clean Start and After U Bathe
White on White Shampoo
White on White Shampoo
White on White Shampoo
Ice On Ice Grooming Spray
Ice On Ice Grooming Spray
Other Ice on Ice products
Coat type
All
All
All
All
Curly, Double, Scissored
All
All
Sizes
16 fl. oz. / Gallon
16 fl. oz. / Gallon
16 fl. oz. / Gallon
16 fl. oz. / Gallon
Big, Medium, Baby
7.5″ Length / 0.69″ Pins
16 fl. oz.
Product type
Dog Shampoo
Dog Shampoo
Dog Conditioner
Waterless Dog Shampoo
Dog Slicker Brush
Dog Comb
Dog Detangling Spray
For pet parents
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For show exhibitors
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For professional dog groomers
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Is Discontinued By Manufacturer : No
Product Dimensions : 8 x 2.5 x 2.5 inches; 1 Pounds
Item model number : 03167
Date First Available : October 31, 2004
Manufacturer : Pedigree Supplies, Inc. T/A Cherrybrook
ASIN : B000NV87FG
Best Sellers Rank: #4,479 in Pet Supplies (See Top 100 in Pet Supplies) #30 in Dog Shampoos
Customer Reviews: 4.5 4.5 out of 5 stars (4,868) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
DOG WHITENING SHAMPOO – Chris Christensen White on White Dog Shampoo gets the yellow out! This product is an optic intensifying treatment within a shampoo, removing all yellow stains, and will also enhance darker colors, leaving a luscious sheen. It brightens and whitens the coat while maintaining the coat’s texture. The result is a stain-free, brilliant, dazzling coat that’s soft to the touch. Available in two sizes; 16 fl. oz for at-home use and a gallon for professional use.
PERFECT FOR PUPPIES – use from 8-weeks upwards. Chris Christensen’s Whitening Shampoo for dogs is ideal for removing urine stains from potty training, marks from doggy daycare, and dirt from the dog park. Using White on White neutralizes unwanted stains that cleansing does not remove such as grass, saliva, clay, food, and blood.
SAFE TO USE – White on White Shampoo does not contain bleaching agents, harsh chemicals, or softening agents to irritate you or your pup’s skin, and while a purple shampoo in color it will not stain hands, towels, or tubs. For best results, follow with Chris Christensen After U Bathe to rinse out any shampoo residue, condition the coat, and add moisture. White on White Shampoo lasts up to 4 weeks and will not rub off on hands, clothing, or furniture. A strand test is recommended on porous coats.
ENHANCE COLORED COATS – not just for white dogs! Chris Christensen White on White Shampoo can be used on mixed coat colors. Blacks, browns, and reds will be enhanced, adding vibrancy and sheen. Perfect for Border Collies, Rough Collies, Beagles, Cavalier King Charles Spaniels, and more, along with any white-only breeds such as Maltese, Bichon Frise, Samoyeds etc.
BEST IN SHOW RESULTS – made in the USA. White on White is the first ‘true’ coloring correcting shampoo created initially for show dogs by Chris Christensen in 1996. Regarded highly in and out of the show ring, Chris Christensen dog grooming products have a reputation for performance and perfection. Trusted by professional groomers, show exhibitors, and caring dog owners.
