LG 77-Inch Class OLED AI 4K B6 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Compatible with Alexa (OLED77B6GUA, 2026)

Price: $2,799.99 - $2,499.99
(as of Jun 23, 2026 22:42:41 UTC – Details)

Step into LG OLED Picture Quality with Perfect Black and Perfect Color. The LG OLED B6 is a premium watching experience that offers more than meets the eye. You’ll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you’re gaming or watching sports. Entertainment extras like Dolby Vision, Dolby Atmos² and FILMMAKER MODE give you the big-picture experience straight from your couch. Enjoy outstanding picture powered by the a8 AI Processor 4K Gen3, which uses AI to detect what you’re watching and automatically improves the picture and sound quality of whatever you’re watching. Search less and stream more, thanks to the next generation of AI technology from LG webOS 26. With Quick Cards, group your favorite apps into categories and even have instant access to over 400 free channels with LG Channels⁴ and 10,000 movies & shows (on demand)³. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. And four HDMI 2.1 inputs allow you to plug in all the devices you need for the win. Whether you game on consoles or on the cloud⁶, the LG Game Dashboard and Game Optimizer put all the control at your fingertips.
PERFECT BLACK AND PERFECT COLOR: Over 8.3 million self-lit smart pixels with Perfect Black and Perfect Color technology¹.
A8 AI PROCESSOR 4K GEN3: Enjoy outstanding picture, which uses AI to detect what you’re watching and automatically improves the picture and sound quality to your personal preferences.
DOLBY VISION, DOLBY ATMOS AND FILMMAKER MODE: Bring big-screen magic home with Dolby Vision color and contrast, Dolby Atmos² immersive sound, and FILMMAKER MODE with Ambient Light Technology for films just as the director intended.
ULTIMATE GAMEPLAY: Delivers ultra-smooth gaming with a 0.1ms response time and up to 120Hz refresh rate for blur- and tear-free action. Featuring NVIDIA G-SYNC, AMD FreeSync Premium, and VRR. Play on console or cloud⁶ with Game Dashboard and Game Optimizer for easy control.
OLED CARE: Helps protect your OLED display to retain the best picture quality possible over time.
WEBOS: Delivers smarter, easier streaming, plus Google Gemini and Microsoft Copilot at your fingertips.³
LG CHANNELS: Get instant access to over 400 free channels with LG Channels and 10,000+ movies & shows (on-demand).⁴
GALLERY PLUS: Personalize Your Space. Transform your TV into a work of art with LG Gallery Plus.⁵
DIMENSIONS: TV Dimensions with Stand (WxHxD) 67.7″ x 41.6″ x 10.6″; TV Dimensions without Stand (WxHxD) 67.7″ x 38.9″ x 2.0″